Shell AG (Archiv)Shell: Report "People, planets and profits" 2001, Download (englisch, PDF gezippt, 1,8 MB); Auszug (Seite 16/17):
"Generating robust profitability: Successful financial performance is essential to our sustainable future and contributes to the prosperity of society. We use recognised measures to judge our profitability. We seek to achieve robust profitability by, for example, reducing costs,improving margins, increasing revenue and managing working capital effectively.
Delivering value to customers: Customers are the lifeblood of our business. We seek constantly to strengthen existing customer relationships and develop new ones. We strive to meet and exceed customer expectations by designing and delivering highly attractive and innovative products and services.
Protecting the environment: The natural environment supports all human activity. We continually look for new ways to reduce the environmental impact of our operations, products and services throughout their life.
Managing resources: Efficient use of natural resources – for example, energy, land, water – reduces our costs and respects the needs of future generations. We constantly look for ways to minimise their use.
Respecting and safeguarding people: We aim to treat everyone with respect. We strive to protect people from harm from our products and operations. We aim to respect and value personal and cultural differences and try to help people realise their potential.
Benefiting communities: Wherever we work we are part of a local community. We will constantly look for appropriate ways to contribute to the general wellbeing of the community and the broader societies who grant our licence to operate.
Working with stakeholders: We affect – and are affected by – many different groups of people, our stakeholders. We aim to recognise their interest in our business and to listen and respond to them."